{"id":17312,"date":"2023-09-24T11:49:10","date_gmt":"2023-09-24T15:49:10","guid":{"rendered":"https:\/\/avispl.com\/ca\/resources\/case-studies\/standard-life-etude-de-cas-sur-le-laboratoire-dinnovation\/"},"modified":"2025-06-17T16:16:45","modified_gmt":"2025-06-17T20:16:45","slug":"standard-life-etude-de-cas-sur-le-laboratoire-dinnovation","status":"publish","type":"case-study","link":"https:\/\/avispl.ca\/fr\/resources\/case-studies\/standard-life-etude-de-cas-sur-le-laboratoire-dinnovation\/","title":{"rendered":"STANDARD LIFE \u2013 \u00c9TUDE DE CAS SUR LE LABORATOIRE D\u2019INNOVATION"},"content":{"rendered":"\n<section class=\"hero page-block hero--x-small\">\n    \n                        <div class=\"hero__content\">\n                <div class=\"container\">\n                                                               <h1 data-splitting=\"words\">STANDARD LIFE \u2013 \u00c9TUDE DE CAS SUR LE LABORATOIRE D\u2019INNOVATION<\/h1>\n                    \n                    \n                    \n                    <button class=\"hero__scroll scroll-btn scroll-btn--o scroll-to-main\"\n\t\t\t\t        aria-label=\"Scroll to bottom of the hero section\"\n\t\t\t\t        title=\"Scroll to bottom of the hero section\">\n\t\t\t\t\t    <span class=\"sr-only\">Scroll to bottom of the hero section<\/span>\n\t\t\t\t\t<\/button>\n                <\/div>\n            <\/div>\n            <\/section>\n<div id=\"main-content\"><\/div>\n\n<section    class=\"image-text-columns page-block image-text-columns--grid-icon\"\n    role=\"region\"\n    aria-labelledby=\"image-text-columns-heading\">\n\n\t<div class=\"container\">\n        \n        <div class=\"image-text-columns__image\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1981\" height=\"1486\" src=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/Standard-Life-VideoWall.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/Standard-Life-VideoWall.jpg 1981w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/Standard-Life-VideoWall-300x225.jpg 300w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/Standard-Life-VideoWall-1024x768.jpg 1024w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/Standard-Life-VideoWall-768x576.jpg 768w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/Standard-Life-VideoWall-1536x1152.jpg 1536w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/Standard-Life-VideoWall-125x94.jpg 125w\" sizes=\"auto, (max-width: 1981px) 100vw, 1981px\" \/>\t\t<\/div>\n\n\n                    <div class=\"image-text-columns__cols\">\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Organisation<br \/>\r\n<\/h4>\n                        <p><p>Standard Life<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Emplacement<\/h4>\n                        <p><p>Edinburgh, UK<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Secteur<\/h4>\n                        <p><p>Services financiers<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Solutions technologiques<\/h4>\n                        <p><p>Planar, Crestron, Vaddio, Shure, Samsung, QSC, Poly.<\/p>\n<\/p>\n                    <\/div>\n                            <\/div>\n        \t<\/div>\n<\/section>\n\n<section class=\"intro-image-text page-block intro-image-text--cobalt\" role=\"region\">\n\t<span class=\"intro-image-text__bg\"><span class=\"intro-image-text__bg__inner\"><\/span><\/span>\n\t<div class=\"container\">\n\t\t<div class=\"intro-image-text__image\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"331\" src=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2023\/09\/standard-life-529x331-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2023\/09\/standard-life-529x331-2.png 529w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2023\/09\/standard-life-529x331-2-300x188.png 300w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2023\/09\/standard-life-529x331-2-125x78.png 125w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/>\t\t<\/div>\n\n\t\t<div class=\"intro-image-text__text\">\n                        \t<h3 class=\"h3\">MISSION<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>En 2018, le groupe Phoenix a acquis Standard Life Europe, une marque vieille de pr\u00e8s de 200 ans. Pour assurer une transformation organisationnelle r\u00e9ussie, il fallait cr\u00e9er un environnement de travail nouveau et flexible, permettant \u00e0 divers groupes d&rsquo;utilisateurs de se rencontrer, de collaborer et de co-cr\u00e9er. Pour aider la nouvelle entit\u00e9 \u00e0 r\u00e9inventer l\u2019exp\u00e9rience client et employ\u00e9, il \u00e9tait n\u00e9cessaire de concevoir et d\u2019int\u00e9grer un nouvel espace collaboratif permettant \u00e0 Standard Life de d\u00e9velopper et d\u00e9ployer des solutions \u00e0 l\u2019intention de ses clients, conseillers et partenaires, \u00e9tablissant ainsi un nouveau standard en mati\u00e8re d\u2019innovation financi\u00e8re.  <\/p>\n                <\/div>\n                        \n        <\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--r\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<a class=\"image-text-new__image__wrap\" data-fancybox href=\"https:\/\/player.vimeo.com\/video\/1020676587\"  data-type=\"iframe\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1931\" height=\"1448\" src=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_014.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_014.jpg 1931w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_014-300x225.jpg 300w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_014-1024x768.jpg 1024w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_014-768x576.jpg 768w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_014-1536x1152.jpg 1536w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_014-125x94.jpg 125w\" sizes=\"auto, (max-width: 1931px) 100vw, 1931px\" \/>\t\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                        \t<h3 class=\"h2\">SOLUTION<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>Le Lab d\u2019innovation est un parcours immersif qui s\u2019adapte pour offrir des exp\u00e9riences sur mesure lors de l\u2019exploration de solutions avec les clients. En collaboration avec l\u2019agence mondiale de design exp\u00e9rientiel Downstream, AVI-SPL a d\u00e9ploy\u00e9 une technologie flexible permettant de pr\u00e9senter une vaste gamme de contenus sur divers points de contact, offrant aux visiteurs la possibilit\u00e9 d\u2019explorer les solutions correspondant \u00e0 leurs besoins. Le syst\u00e8me de gestion de contenu (CMS) permet aux gestionnaires du Lab de cr\u00e9er et planifier des sessions adapt\u00e9es \u00e0 la marque et \u00e0 l\u2019audience.  <\/p>\n<p>Ce Lab, une premi\u00e8re pour la marque, conna\u00eet un \u00e9norme succ\u00e8s depuis son lancement officiel en 2022. Standard Life a d\u2019ailleurs annonc\u00e9 publiquement son intention de d\u00e9ployer son laboratoire d\u2019innovation r\u00e9volutionnaire d\u2019\u00c9dimbourg \u00e0 d\u2019autres emplacements, apr\u00e8s l\u2019accueil enthousiaste de la part des clients. <\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--dark\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1927\" height=\"1445\" src=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_015.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_015.jpg 1927w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_015-300x225.jpg 300w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_015-1024x768.jpg 1024w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_015-768x576.jpg 768w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_015-1536x1152.jpg 1536w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_015-125x94.jpg 125w\" sizes=\"auto, (max-width: 1927px) 100vw, 1927px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                        \t<h3 class=\"h3\">LES ESPACES<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>Le Salon des invit\u00e9s offre un environnement chaleureux et accueillant o\u00f9 les clients peuvent se d\u00e9tendre avant le d\u00e9but de leur session. Le Welcome Wall, un \u00e9cran LCD de 86 pouces, affiche des messages de bienvenue personnalis\u00e9s, des actualit\u00e9s de la marque et du contenu cibl\u00e9. <\/p>\n<p>En franchissant les portes d\u2019entr\u00e9e du Lab, les visiteurs sont accueillis par un \u00e9cran \u00ab miroir noir \u00bb activ\u00e9 par gestes, qui s\u2019anime pour raconter des histoires humaines inspirantes \u00e0 travers des visualisations de donn\u00e9es captivantes. Il s\u2019agit d\u2019un \u00e9cran grand format de 75 pouces mont\u00e9 en mode portrait, install\u00e9 derri\u00e8re un miroir bidirectionnel avec cam\u00e9ra, cr\u00e9ant une exp\u00e9rience num\u00e9rique transformatrice. Un film tactile capacitif \u00e0 l\u2019arri\u00e8re du verre permet une interaction tactile tout en conservant une int\u00e9gration audiovisuelle \u00e9l\u00e9gante dans le mobilier sur mesure.  <\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--r\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1981\" height=\"1486\" src=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_019.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_019.jpg 1981w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_019-300x225.jpg 300w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_019-1024x768.jpg 1024w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_019-768x576.jpg 768w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_019-1536x1152.jpg 1536w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_019-125x94.jpg 125w\" sizes=\"auto, (max-width: 1981px) 100vw, 1981px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                                    \t<div class=\"body-content\">\n                \t<p>Les pr\u00e9sentations de la journ\u00e9e d\u00e9butent au Launch Wall, un \u00e9cran LCD tactile de 100 pouces. L\u2019agenda de la session est personnalis\u00e9 selon les besoins du groupe, et les discussions se centrent sur la voix du client et les objectifs de la rencontre. <\/p>\n<p>En traversant le couloir principal, on d\u00e9couvre le Community Wall, un mur interactif compos\u00e9 de trois \u00e9crans tactiles de 55 pouces, permettant aux visiteurs d\u2019explorer le contenu li\u00e9 \u00e0 l\u2019histoire de l\u2019entreprise, ses partenariats et son implication communautaire.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--dark\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1981\" height=\"1486\" src=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_003.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_003.jpg 1981w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_003-300x225.jpg 300w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_003-1024x768.jpg 1024w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_003-768x576.jpg 768w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_003-1536x1152.jpg 1536w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2025\/01\/SL_AVI_Downstream_Web_003-125x94.jpg 125w\" sizes=\"auto, (max-width: 1981px) 100vw, 1981px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                                    \t<div class=\"body-content\">\n                \t<p>L\u2019Espace de collaboration permet une flexibilit\u00e9 d\u2019utilisation et des agendas personnalis\u00e9s pour les clients. Un immense mur interactif 3&#215;3 de 165 pouces, compos\u00e9 d\u2019\u00e9crans tactiles de 55 pouces, donne aux pr\u00e9sentateurs une libert\u00e9 de navigation non lin\u00e9aire dans le contenu. Le contenu principal est d\u00e9livr\u00e9 \u00e0 partir d\u2019un poste de travail situ\u00e9 dans la salle technique AV, et command\u00e9 via la fonctionnalit\u00e9 tactile int\u00e9gr\u00e9e des \u00e9crans. L\u2019espace comprend \u00e9galement un Vaddio AV Bridge avec deux cam\u00e9ras PTZ et une interface Crestron pour le contr\u00f4le local. Cet espace est \u00e9galement utilis\u00e9 pour la conclusion des sessions et les r\u00e9sum\u00e9s de fin de journ\u00e9e.    <\/p>\n<p>Le Studio de Formation est un espace de travail moderne et flexible o\u00f9 les visiteurs peuvent voir des solutions en cours de d\u00e9veloppement en temps r\u00e9el. \u00c0 l\u2019avant de la pi\u00e8ce, un \u00e9cran tactile de 100 pouces est associ\u00e9 \u00e0 une cam\u00e9ra Vaddio VC et un panneau de contr\u00f4le Crestron. Le mur lat\u00e9ral est \u00e9quip\u00e9 du Future Whiteboard, une toile num\u00e9rique de 135 pouces propuls\u00e9e par projection Panasonic pour une exp\u00e9rience collaborative tactile. Un Samsung Flip et un \u00e9cran mobile avec un terminal de vid\u00e9oconf\u00e9rence Poly viennent compl\u00e9ter les options offertes aux participants \u00e0 distance.   <\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<p>Le Bar \u00e0 D\u00e9monstration permet la d\u00e9monstration de solutions pr\u00eates \u00e0 \u00eatre commercialis\u00e9es sur divers appareils mobiles, connect\u00e9s \u00e0 trois \u00e9crans pour une meilleure visibilit\u00e9. Chaque \u00e9cran poss\u00e8de une entr\u00e9e HDMI en fa\u00e7ade reli\u00e9e \u00e0 une matrice DM, permettant le routage de n\u2019importe quel appareil vers un ou plusieurs \u00e9crans. Un module AirMedia 200 permet le partage de contenu sans fil, et un panneau tactile Crestron local offre le contr\u00f4le des sources.   <\/p>\n<p>Le Coin immersif h\u00e9berge une exp\u00e9rience AR\/VR, prolongement du Demo Wall. Il comprend un \u00e9cran 4K de 55 pouces pilot\u00e9 par clavier et souris sans fil, ainsi que deux syst\u00e8mes VR accessibles aux visiteurs pour explorer les derni\u00e8res d\u00e9monstrations Standard Life sur des ordinateurs portables doubles. Le contenu de l\u2019\u00e9cran est fourni par un poste de travail situ\u00e9 dans la salle technique AV.<br \/>\nLa salle technique AV comprend plusieurs pr\u00e9sentoirs 4 montants de 44 unit\u00e9s (RU), h\u00e9bergeant le mat\u00e9riel principal soutenant tous les syst\u00e8mes audiovisuels.   <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"testimonial-carousel page-block\" role=\"region\">\n\t<div class=\"container\">\n                    <div class=\"testimonial-carousel__slider swiper\">\n            \t<div class=\"swiper-wrapper\">\n\t                \t                    <div class=\"swiper-slide quote-slide\">\n\n\t                       <p class=\"quote-slide__quote\">\u00ab Travailler avec Downstream et AVI-SPL pour cr\u00e9er ce que nous avons aujourd\u2019hui a \u00e9t\u00e9 une exp\u00e9rience formidable et un v\u00e9ritable partenariat. L\u2019\u00e9quipe a apport\u00e9 expertise et savoir-faire pour cr\u00e9er une exp\u00e9rience r\u00e9ellement immersive. \u00bb<\/p>\n\t                       <div class=\"quote-slide__footer\">\n\t                       \t\t<p class=\"quote-slide__footer__name\">Claire Moody<\/p>\t                       \t\t<p class=\"quote-slide__footer__bio\">Responsable du Lab Innovation<\/p>\t                       <\/div>\n\n\t                    <\/div>\n\t                \t            <\/div>\n            <\/div>\n\n\n            <div class=\"base-slider__footer\">\n                <div class=\"swiper-buttons swiper-buttons--w\">\n                    <button class=\"swiper-button-prev\" aria-label=\"Previous Slide\"><\/button>\n                    <button class=\"swiper-button-next\" aria-label=\"Next Slide\"><\/button>\n                <\/div>\n\n                <div class=\"swiper-pagination swiper-pagination--w\"><\/div>\n            <\/div>\n        \t<\/div>\n<\/section>\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3>IMPACT<\/h3>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_16 unordered-list-simple et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Le Lab Innovation est aujourd\u2019hui un levier cl\u00e9 pour identifier les enjeux prioritaires des clients et pour coconstruire, en collaboration avec eux, des solutions concr\u00e8tes adapt\u00e9es \u00e0 leurs environnements de travail.<\/p>\n<p>Mais son influence va bien au-del\u00e0. Ce laboratoire a \u00e9galement permis \u00e0 l\u2019entreprise de soutenir l\u2019\u00e9cosyst\u00e8me des jeunes pousses FinTech et des entrepreneurs, notamment en mettant l\u2019accent sur les enjeux de durabilit\u00e9 ainsi que sur la diversit\u00e9, l\u2019\u00e9quit\u00e9 et l\u2019inclusion (DEI). Le Lab est d\u00e9sormais le si\u00e8ge de l\u2019Innovation Forum du Phoenix Group, en partenariat strat\u00e9gique avec FinTech Scotland et le r\u00e9seau TCS COIN. Ce forum invite des entreprises et des innovateurs, via les r\u00e9seaux FinTech, \u00e0 venir pr\u00e9senter leurs solutions technologiques visant \u00e0 r\u00e9pondre \u00e0 des probl\u00e9matiques soci\u00e9tales plus larges telles que la vuln\u00e9rabilit\u00e9 des membres, l\u2019inclusion financi\u00e8re ou encore la litt\u00e9ratie num\u00e9rique.  <\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"image-text-new page-block page-block--padding-no-top image-text-new--sm image-text-new--r\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"456\" src=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2023\/09\/AVAwards-Project-finalists-Neon-1-620x330-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2023\/09\/AVAwards-Project-finalists-Neon-1-620x330-3.png 640w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2023\/09\/AVAwards-Project-finalists-Neon-1-620x330-3-300x214.png 300w, https:\/\/avispl.ca\/wp-content\/uploads\/sites\/8\/2023\/09\/AVAwards-Project-finalists-Neon-1-620x330-3-125x89.png 125w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                        \t<h3 class=\"h3\">FINALISTE \u2013 AV AWARDS 2023 : PROJET CORPORATIF DE L\u2019ANN\u00c9E<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>Nous sommes fiers que ce projet ait \u00e9t\u00e9 retenu comme <a href=\"https:\/\/www.avinteractive.com\/news\/av-awards\/the-av-awards-2023-project-shortlists-have-been-unveiled-15-08-2023\/\" target=\"_blank\" rel=\"noopener\">finaliste <\/a>dans la cat\u00e9gorie Projet corporatif de l\u2019ann\u00e9e \u00e0 l\u2019occasion de la 25e \u00e9dition des AV Awards en novembre 2023!<br \/>\nNous saluons \u00e9galement la nomination de notre partenaire Downstream dans la cat\u00e9gorie Cabinet de conseil audiovisuel de l\u2019ann\u00e9e \u2014 une belle reconnaissance de l\u2019excellence du travail accompli ensemble.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":14151,"template":"","class_list":["post-17312","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>STANDARD LIFE \u2013 \u00c9TUDE DE CAS SUR LE LABORATOIRE D\u2019INNOVATION<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment AVI-SPL a collabor\u00e9 avec Downstream, une 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